Joe Delucci's story so far

Joe Delucci’s was created to serve the ‘finest and most genuinely authentic’ eating experience possible... which soon led (by popular demand!) to their quality ‘Gelati’ being available to the whole of the U.K.

The beginning...

Focusing on their desire to serve quality ingredients and give customers a memorable dining experience, the popularity of the incredible Italian ice cream on the menu soon caught the attention of dozens of local restaurants, hotels and gastro pubs (in fact anywhere there was a passion for food) and the demand soared!

Numerous trade requests to stock this remarkable Italian ice cream followed, and so the hundreds of happy customers turned into, well... thousands!  (Sorry!).  At the artisanal manufacturing facility in Turin, Italy, the passionate and dedicated team who make the authentic gelati exclusively for Joe Delucci’s were working overtime to keep up with the orders! ...and as they say, the rest is history! Mama Mia!!

Branded retail stores followed in the most popular shopping malls across the country and Joe Delucci’s were now firmly on the map and in the hearts of ice cream eaters nationwide.  We continue to open new stores all the time and have recently arrived on the shelves in selected Tesco stores across the U.K.

The End (well, not quite) 

We have now served well over 15 million scoops to the U.K.

We are proud to supply significant household-named restaurants, cafes...and bistros...and gastro pubs, along with independents and many well known establishments, along with small and large restaurant and hotel groups nationwide through our distributors.

Hopefully, your favourite local eating establishment has seen the light and stocks Joe Delucci’s. If not, let us know ('Trade’ enquiries also welcome)!

We continue to build on the foundation of our branded Joe Delucci’s 'parlours' in shopping malls, opening new sites in major towns each year.

Joe Delucci’s parlours can often be recognised by our trademark ‘scooter’ style seating! We usually offer a choice of 24 incredible flavours from our range of 39 (and we are always making more).

Our trained ‘gelatistas’ will be happy to talk you through our dairy free, gluten free and fat free flavours, or tempt you with our classic or indulgent flavours. Ask for a free little taste and they’ll be happy to oblige.

Mmmm, free ice cream, what can be better than that?

Please check the ‘Our Parlours’ page for the closest to you.

We are proud to have recently been stocked by Tesco in over two hundred stores nationwide (yippee!). So even more of you can now get your Joe Delucci’s fix straight into your shopping bag to eat at home (if the tub makes it that far!).

We are delighted to be working with Tesco to get Joe Delucci’s to you and would love to hear any comments you have that may help us improve this experience.

Finally, thank you! It’s your love of Joe Delucci’s that has helped us grow and, well...keep growing!

So keep spreading the “Gospel of Gelato” and help those non-believers see the light!

Love from all at Joe Delucci’s

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Joe Delucci's Awards

Awards are a funny thing...think of all the greats that have ever been nominated for an Oscar and didn’t win! Loads.

Don’t worry though, we’ve actually won a few (wahay!) at some of the UK's most prestigious events (we know!!!).

We were like, “Er, special mentions go to Italy for being so stylish, cool, chic and tasty”...“Tonight wouldn’t have been possible without the love and support of...” blah blah blah “We love you, goodnight!!!”

After being ushered from the stage, we have since focused all of our attention on getting Joe Delucci’s to you by opening new branded parlours, supplying more restaurants, and getting it into supermarkets so you can easily take some home.

So if you see that we start to add awards trophies to our cabinet then you'll know that someone at Joe Delucci's HQ has found themselves with too much time on their hands and entered us into more!

Experience Joe Delucci's

Come and visit one of our parlours if you'd like the full-blown Joe Delucci's experience!

As well as scoops of our deluccious gelato, we serve incredible Sundaes and Thick Shakes made using our remarkable Italian ice cream along with many fruit Smoothies made using our fat free fruit gelato!

If you fancy a bottled drink, we serve mineral water sourced from Cherry Mountain in Tepelene renowned for its fabulous PH levels, and peach or lemon flavoured Italian Iced Teas, which are gorgeous.

In conjunction with Slush Puppie UK, we serve two natural fruit slush flavours and at selected parlours we have Joe Delucci’s ‘Extra Chocolate Hot Chocolate’.

With a selection of candy cones and a choice of cup sizes to accommodate between 1 to 3 scoops of gelato (crazy ice cream fans have squeezed in 4!) we are sure that you will find many things to satisfy your desires!

Joe Delucci's Staff

Our team of dedicated staff at each and every one of our Joe Delucci’s branded stores, will happily talk you through all of the incredible flavours that we have on offer... with a smile!

Why are they so happy? Well they get to work with ice cream of course! So, whether it’s giving you nutritional advice, recommending what goes with what or talking you through our dairy-free, fat-free and gluten-free options, our ‘gelatistas’ will make your experience a fantastic one.

Ask for a free taste… (we have had to introduce a time limit to this!)

Joe Delucci's Products

1) Healthier than most ice creams, with a creamy taste you won’t believe

Actually lots of our flavours are fat free, ssshhh - don’t tell everyone! Despite ‘seldom’ using cream and in some flavours only using a little milk, our gelato has a creamy texture on the palate. This is mainly because we make it in batches using less than the average ‘overrun’ (the professional term for adding air). The result - a very dense texture (our tubs are ‘like’ heavier than most... man!).

2) High in whole fresh fruit


Packed with whole fresh real fruit from carefully selected farms. Obviously here we mean the fruit gelatos, we don’t put raspberries in the dark chocolate... (hang on a second!). We are extremely proud of the reaction we get from Joe Delucci’s fans when they tuck into our fruit flavour gelato, it is just so incredibly full of fruit and tastes way better than you could ever imagine. You’ll see (you probably know already don’t you?)!

3) Contains less air

Why pay for fresh air? We just cram more creamy deliciousness into every tub (we've mentioned the air thing already so let’s not go over it again, the only thing worth having again is another scoop!).

4) Intense and long lasting flavour


With huge amounts of fresh and natural ingredients, gelato can be served slightly warmer so it won’t freeze your little taste buds and it makes the flavour even more intense (say ‘intense’ ten times quickly).

5) As nature intended


Our gelato contains no artificial preservatives, colourings or genetically modified ingredients. You don’t need to add all that gunk, gelato wasn’t invented that way and it shouldn’t have to be that way, so we don’t make it that way ok... No way?

(Yes way... stop saying way... ok) (and stop using brackets) (ok) ().

6) Loads of yummy flavours


There are over 30 flavours in our range and we’re always 
making more. If you have any suggestions... tweet or facebook us! We are so ‘like’ social!

7) It will make you happy... and better looking*

8) Free ice cream


Dairy-free, gluten-free and fat-free available. To find out which is which, check the ‘Our Flavours’ page or visit one of our parlours and ask a ‘gelatista’!

Oh and er... *Better looking may not apply